The 1980’s brought video cassettes to the country of Ghana (West Africa). With VHS being (relatively) mobile, this made cinemas (relatively) mobile too.
Small scale ‘cinemas’ (ie: some guys with a VHS player, a TV set and a generator) would go from village to village in Ghana showing whatever tapes they could get their hands on.
But, to get bums on seats, you need some marketing. And the chances of Hollywood sending promotional material to Ghana is, well, slim – at best. So, some ingenuity was needed.
The organisers would ask local artists to create a poster for them. The poster would tell people what the film was, but – due to the lack of printing presses and/or technology, the poster would have to be hand painted.
The poster design was pretty much up to the artist and in some cases he probably hadn’t even seen the film so, as you can imagine, some liberties were taken in the poster design department.
The 1990’s brought TV and video to the masses and the mobile cinema was all but wiped out. A lot of the original posters are sought after by collectors. Below, I present to you, some of those hand painted posters and, where possible, the original Hollywood poster.
Many thanks to kinkyqueen, over at T3, for posting a ton of these posters.